Adelantados has been a campaign that seeks to break with the seasonality with which the product is linked and leave the place of its consumption in a state of mind or lifestyle. At all times we knew what audience we wanted to address and how it should look, move or enjoy what they did. We had to arrive with a strong message. An enormous possibility to creatively develop a novel, avant-garde concept, where at all times you place the viewer in a place that witnesses how these “Adelantadas” people transit life.
by Estudio Poncho