Alexan Sarikamichian, from Buenos Aires, Argentina, began his career as a producer with more than 10 short films and 4 feature films featured in international festivals.

In February 2017, he is launched as Director and the prestigiousNOWNESS page highlights his view by publishing it among the best videos, where his premieres are currently still published.

Since then, his career has grown enormously in video clips, fashion films and advertisements with a strong focus on aesthetics and the avant-garde. In 2019, the Cola Cola brand takes you to Madrid, Mexico and Argentina to develop digital content for its brands such as Coffee, Energy, Returnable and ecology awareness.

Currently, he resides in Argentina and works for recognized artists and for leading brands in the industry.