The objective of these pieces is to bring the brand into the everyday world and to do so in a dynamic, natural and organic way. That is why the strength is that the protagonist is the product, and consequently the selected characters, collaborate with their actions to the enjoyment and pleasure of indulging in the pleasure of trying each product selected for them.
We will seek that the pieces are close to the viewer, with a marked cinematographic aesthetic, with a young, fresh look and with some fantasy, seeking that from the VO as one more character within the film and the music immerses us in the desire to achieve “your favorite dessert”
by Estudio Poncho